Outcomes
In order to successfully complete this course, the student will:
1. Define the lodging industry’s primary segments and how they interconnect with hospitality and tourism.
2. Differentiate between the various types of ownership, management structures, and group associations in the lodging industry.
3. Outline the division of departments, management structure, and key operations within different lodging organizations.
4. Analyze the impacts of customer interactions and guest services on business performance.
5. Examine the functions of front office procedures including reservations, guest services, and revenue management.
6. Distinguish the responsibilities and roles of the housekeeping and facilities management departments.
7. Assess the effects of different recruitment, training, and employee relation strategies between organizations.
8. Evaluate industry trends in marketing, sustainability, technology, and guest experience.
9. Design a plan for a lodging operation that includes course concepts, analysis, and strategy.