SPT 2010 Sports Marketing and Digital Media
This course offers an in-depth look at digital media and marketing strategies in the sports industry with a strong emphasis on social media communication. The student will develop essential skills in branding, promotion, sponsorship, and fan engagement while exploring how to effectively leverage digital platforms to reach and grow audiences. Through case studies, hands-on projects, and analysis of current industry trends the student will explore the evolving landscape of sports marketing and digital media. (3 lect.)
Major Topics
- The Marketing Mix
- Marketing strategies in sports
- Digital and social media platforms and trends
- Branding, sponsorship, and promotion
- Fan and audience engagement
Outcomes
In order to successfully complete this course, the student will:
1. Investigate current trends in digital and social media marketing within the sports industry.
2. Examine branding and promotional strategies that leverage digital platforms to enhance fan interaction and sponsorship opportunities.
3. Evaluate the effectiveness of social media campaigns in achieving marketing objectives for sports organizations.
4. Outline strategies for sports marketing initiatives using the Marketing Mix (product, price, place, promotion).
5. Create a marketing campaign for a sports organization that aligns with industry standards and best practices.