SPT 1000 Intro to Sports Management
This introductory course provides a comprehensive overview of the dynamic field of sports management with a focus on the business operations that drive the sports industry. The student will examine the structure and function of sport organizations, event and facility management, marketing and promotions, media relations, and revenue generation. The course also explores personnel roles, program development, and career opportunities across amateur, collegiate, and professional sports. Emphasis is placed on current trends and issues preparing the student with the foundational knowledge needed for further study and careers in sport management, business, and leadership. (3 lect.)
Major Topics
- History and evolution of sports management
- Career opportunities in sports
- Governance and structure of sport organizations
- Management and business operations
- Sponsorship, promotion, and marketing in sports
- Economic impact of sports
Outcomes
In order to successfully complete this course, the student will:
1. Define key concepts related to the field of sports management.
2. Describe the history, structure, and governance of sport organizations at professional, collegiate, and recreational levels.
3. Explain fundamental principles of sport marketing, finance, and event management.
4. Evaluate sport marketing strategies, financial decisions, and management practices using real-world examples.
5. Recommend effective approaches for improving operations, fan engagement, or community impact in sport organizations.
6. Create a basic event or program plan that incorporates management, marketing, and financial considerations.