HOSP 2710 Event Planning, Design, and Delivery

This course introduces the student to the planning and design phase of events including demands of event delivery for a multitude of styles and audiences. The course addresses event planning and design, vendor development and coordination, and staffing. The student will learn techniques to meet demanding deadlines, develop aspects of contracts, practice professional communication skills, and resolve conflicts. The student will support the booking, planning, design, and execution of events utilizing industry tools and techniques in the direct execution and facilitation of planned experiences. (3 lect.)

Credits

3 credits

Major Topics

• Fundamentals of event planning and delivery
• Recruiting, training, and supervising event teams
• Creative design and development of event environments
• Vendor development, product selection, and resource management
• Professional communication and effective information flow
• Event staging, logistics management, and delivery
• Marketing and engagement for events
• Management and resolution of conflicts and crises

Outcomes

In order to successfully complete this course, the student will:

1. Define key principles and skills essential to successful event planning and delivery.

2. Identify strategies for recruiting, training, and supervising effective event teams.

3. Develop creative event concepts tailored to various environments and target audiences.

4. Analyze processes for vendor selection, product sourcing, and financial management during event planning phases.

5. Utilize professional communication practices and effective information flows.

6. Resolve conflicts and manage crises effectively within different event scenarios.

7. Evaluate marketing and engagement strategies for promoting events to target audiences.

8. Assess the demands of meeting deadlines and managing timelines in event execution.

9. Design a comprehensive plan integrating planning, design, and execution elements for a specific event.