BUSN 2000 Intro to International Business
This course introduces the student to the fundamentals of international business and the global economy. The student will explore how companies operate across borders and how culture, politics, and economics shape global markets. The course emphasizes the importance of understanding international forces in order to stay competitive in today’s interconnected world. Through case studies, projects, and interactive activities the student will develop foundational knowledge of international trade, global strategy, and cultural awareness: key skills for success in a diverse global marketplace. (3 lect.)
Major Topics
- Drivers and challenges of globalization
- National, political, economic, and cultural differences
- Basic trade theories and policies
- Foreign Direct Investment (FDI) and global capital flows
- The foreign exchange markets
- Entry modes: exporting, licensing, and joint ventures
- Cross-cultural communication and management
- Ethical and social responsibility in global business
Outcomes
In order to successfully complete this course, the student will:
1. Define key concepts of globalization, trade, and international markets.
2. Analyze how political, economic, legal, and cultural environments shape international business decisions.
3. Compare basic modes of entering international markets.
4. Evaluate the roles of major international organizations and trade policies.
5. Demonstrate cultural awareness and appreciation through reflective writing and discussion.