MKT 3210 Principles of Marketing
This course is designed to provide the student with the nature, significance and scope of marketing. The student will evaluate the relationships among product, place, promotion and price, in addition to examining marketing practices and problems in a changing environment. (3 lect.)
Major Topics
- The Marketing Environment
- Customer Value-Driven Strategies
- Social Responsibility and Ethics
- Consumer Behavior
- Target Marketing
- New Products and Services and Branding
- Pricing and Positioning
- Wholesale and Supply Chains
- Retailing and Marketing Channels
- Direct, Online, Social Media and Mobile Marketing
Outcomes
In order to successfully complete this course, the student will:
1. Evaluate the major principles, theories, and strategies of marketing.
2. Analyze the marketing environment, including market research, positioning, buyer behavior, product strategy, pricing, distribution, advertising, ethics, and promotion.
3. Investigate the role of marketing in the macro and global environment.
4. Design a comprehensive marketing plan that incorporates customer value-driven strategies, sustainable marketing practices and the major principles of marketing.