MKT 2010 Problems in Marketing
This course examines common problems in business related to the marketing environment. The student will work on an individualized learning project related to their interest and occupational objectives in business and marketing. Ethical practices and problems in business related to marketing functions are examined. (3 lect.)
Major Topics
- Marketing problems in business
- Marketing ethics
- The student will select a topic from one of the following areas for individualized projects:
- Accounting
- Computer Technology
- Web Design/Development
- New Media
- Social Media
- Management
- The Legal Environment (Law)
- Sales/Promotions
- Customer Service
- Business/Marketing Ethics
- Other topics related to the student’s career goals and/or business and marketing
Outcomes
In order to successfully complete this course, the student will:
Examine common problems in business related to marketing functions.
Deconstruct marketing campaigns for ethical consideration.
Compose a professional proposal that addresses marketing ethics, problems and functions with regard to a selected topic in business.
Construct a formal and professional oral presentation defending the written proposal.