MKT 3050 Social Media Marketing
This course explores social media and the role it plays in communicating and marketing to consumers. Current social media platforms and their role in digital marketing strategies are examined, along with the concepts and scope of integrated marketing communication, search engine marketing, and content marketing. The student will set objectives to develop a social media marketing plan and utilize new media technologies. The student will investigate the evolution of social media marketing strategies, ethical issues involved in their use, and the macro-environmental issues affecting social media. The student will examine social consumers and their behaviors and e-Commerce in relation to social media marketing campaigns and initiatives. (3 lect.)
SOC