MKT 1020 Promotion II:
This course is designed to acquaint the student with the significance and scope of business management as it applies marketing a specific event or promotion campaign. The primary purpose of the course is for the student to gain real life experience involved in producing an event or launching a campaign. From planning pre-promotional events, advertising, identifying sponsors supporting the event or campaign to actually producing the event or launching the campaign. The student will gain valuable insight into how business management and marketing applies to a business or a particular event industry. (2 lect.)